GAA SPORTS
#PAIRCLIFE
GAELIC SPORTS ARE PLAYED AT GRASSROOTS LEVEL ACROSS THE WHOLE OF IRELAND. WHAT BETTER WAY FOR DEEP HEAT TO REACH THIS AUDIENCE THAN WORKING WITH SPORTING HEROES FROM THE NATION’S NO.1 OBSESSION.
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GAA SPORTS
#PAIRCLIFE
GAELIC SPORTS ARE PLAYED AT GRASSROOTS LEVEL ACROSS THE WHOLE OF IRELAND. WHAT BETTER WAY FOR DEEP HEAT TO REACH THIS AUDIENCE THAN WORKING WITH SPORTING HEROES FROM THE NATION’S NO.1 OBSESSION.
THE ROLE OF INFLUENCERS
WE PARTNERED WITH FOUR HIGH PROFILE AMATEUR SENIOR LEVEL ATHLETES FROM GAA (GAELIC AMATEUR ASSOCIATION) FOOTBALL, HURLING AND CAMOGIE AND CREATED CONTENT WITH THEM THAT CAPTURED THE PHYSICALITY OF THEIR RESPECTIVE SPORTS, THEIR DEDICATION AND THEIR GRUELLING TRAINING REGIMES WHILST DELIVERING KEY BRAND MESSAGING.
LEE CHIN, WEXFORD
HURLING
NOELLE HEALY, DUBLIN
WOMENS GAELIC FOOTBALL
JULIA WHITE, CORK
CAMOGIE (WOMENS HURLING)
DAVID CLIFFORD, KERRY
MEN’S GAELIC FOOTBALL
SOCIAL CONTENT
CONTENT WAS SHARED AROUND THE ALL-IRELAND FINALS,
A TIME WHEN ALL THE NATION’S EYES ARE FIRMLY FIXED ON THE SPORT’S KEY PLAYERS, USING GEOTARGETED VIDEO CONTENT VIA YOUTUBE AND INSTAGRAM STORIES.
CAMPAIGN RESULTS
REACH
TOTAL IMPACTS/
IMPRESSIONS
ACROSS SOCIAL, OOH
1.9M
CREATIVE STRATEGY / BRAND VI + TOV / CONTENT CREATION / VIDEO PRODUCTION /
INFLUENCER RECRUITMENT + MANAGEMENT