WITH THE HELP OF FOURFOURTWO, POWERLEAGUE, THE FOOTBALL LEAGUE AND TOP
YOUTUBE CREATORS, WE CREATED MITRE STAR, AN ONLINE HUB TO LAUNCH THE MITRE V12 BALL AND REINFORCE MITRE’S SUPPORT FOR PLAYERS AT GRASSROOTS LEVEL. 
 

SILVER COMMUNICATOR AWARD : BEST SOCIAL MEDIA

3 MONTHS AFTER KICK-OFF, MITRE STAR WAS IN A LEAGUE OF ITS OWN WITH THE PERFECT HAT TRICK. 
9 MILLION YOUNG PEOPLE ENGAGED WITH THE HUB, SALES OF THE V12 MATCHBALL INCREASED BY 43% AND THE CAMPAIGN BAGGED A BEST SOCIAL MEDIA AWARD.

CAMPAIGN REACH

TOTAL IMPACTS/
IMPRESSIONS
ACROSS SOCIAL + OOH

9M

CREATIVE STRATEGY / CONTENT CREATION / BRAND VI + SIGNAGE / TALENT RECRUITMENT + MANAGEMENT / BRAND PARTNERSHIPS