BRIEF

Create awareness for Deep Heat’s new odourless roll on, Muscle Massage,
and shift brand perception amongst young active 25-44 females.

RESPONSE

We reached out to our network of influencers and invited them to a
product launch event at a top London gym and, as a part of an ‘always-on' strategy,
we simultaneously launched @deepheat_roll_on,
an influencer curated magazine that brings together the best in food, fashion and fitness advice.

OUTCOME

Since its launch in Jan 2016 @deepheat_roll_on has gained over
4,000 followers and over 800,000 people have engaged with campaign
via the #rollonrelief hashtag.

 
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