MENTHOLATUM - MARATHON
26.2. LIGHTWORK.
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MENTHOLATUM - MARATHON
26.2. LIGHTWORK.
#GOTHEDISTANCE
WE HELPED DEEP HEAT USE THE POWER OF SOCIAL, NICHE RUN CLUBS +
GEO-TARGETED MOTIVATIONAL MESSAGING
TO SERVE AS A SOURCE OF INSPIRATION TO DISTANCE RUNNERS WHEN THEY NEEDED IT MOST -
OVERCOMING THE CHALLENGE OF RUNNING 26.2 MILES,
PRE, DURING AND POST MARATHON
AWARDS: OTC BEST CAMPAIGN 🏆
THE ROLE OF INFLUENCERS
THE ABILITY TO RUN 26.2 MILES LIES BETWEEN
YOUR EARS.
THE ROLE OF INFLUENCERS
THE ABILITY TO RUN 26.2 MILES LIES BETWEEN
YOUR EARS.
MOTIVATIONAL MESSAGING
RUNSPIRATIONAL MESSAGES WE SHARED VIA SOCIAL DEEPHEAT + DEEP FREEZE INSTAZINES
AND BRAND AMBASSADOR CHANNELS DURING THE 16 WEEK PREP AND
THE EVE OF RACE DAY.
@DADDYDARKRDC
RUN DEM CREW FOUNDER, SPEAKER, DJ
@BITBEEFY
TRACK MAFIA RUN CLUB + APPLE FITNESS COACH
SIR BEEFY OFFERED PRACTICAL TRAINING TIPS VIA SOCIAL + OOH 48 SHEET LCD PANELS AT THE ANNUAL LONDON MARATHON EXPO SHOW KEY TFL STATIONS OVER RACE WEEKEND.
WITH JUST THE CAMPAIGN STRAPLINE AS INSPIRATION, WE ASKED CHARLIE, A PASSIONATE ORATOR, TO DELIVER A MOTIVATIONAL MESSAGE THE NIGHT BEFORE THE BIG DAY.
OOH
OOH
OOH + GEO-TARGETED MEDIA
MARATHON EXPO
SOCIAL
CAMPAIGN RESULTS
(PB’S ARE NOT JUST FOR ATHLETES)
LONDON
MARATHON
Total impacts/
impressions across OOH,
experiential, digital, social
46.4M
NATIONWIDE
GYM NETWORK
Total impacts/
impressions
across OOH
24.3M
GREAT
RUN SERIES
Total impacts/
impressions across OOH,
social, digital, sampling,
TV exposurE
12.5M
CREATIVE STRATEGY / BRAND VI + TOV / CONTENT CREATION / INFLUENCER RECRUITMENT + MANAGEMENT