BRIEF:

Reintroduce a new generation to the heritage football brand with the
launch of the Mitre V12 matchball.

RESPONSE:

With the help of FourFourTwo, Powerleague, The Football League and YouTubers,
we created Mitre Star, a curated online hub with the goal of helping grassroots
players up their game.

EFFECT:

3 months after kick off, Mitre Star was in a league of its own with the perfect hat trick. 9 million young people engaged with the hub, sales of the V12 matchball increased by 43% and the campaign bagged a best social media award.
 

Silver Communicator Award 2015  : Best Social Media

 

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