Drive sales and awareness among consumers aged 18-55, ahead of Hada Labo Tokyo’s nationwide launch in Superdrug.
RESPONSE:
HADA LABO TOKYO #SKINLAB A curated skincare platform with video reviews and FAQs that can be filtered by age, background and skin type to surface personalised products for your #skingoals.
EFFECT:
The SKINLAB campaign had a reach of over 1.6 million, generated through 100 handpicked brand advocates and their organic social content – driving WOM. Hero products sold out across Superdrug stores and online.
