BRIEF:

Build awareness and drive usage of Deep Heat Roll-on and Deep Freeze Glide-on
in the lead up to the 2019 London Marathon.
 

RESPONSE:

This. We can do. Stepping up our 2018 #GOTHEDISTANCE platform with a focus on mental strength, we asked race entrants to inspire fellow runners with their personal mantras using #REPEATAFTERME. OOH, experiential, digital and social media got the campaign up and running.
 

EFFECT:

PBs aren't just for athletes.

#GOTHEDISTANCE 2019:
Online reach increased by +309.5%
(750,812) and engagement +40.5% (28,523) vs. 2018.
 

AWARDS:

OTC Marketing Awards - Best Campaign on a Small Budget 2019

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