THE ROLE OF INFLUENCERS
WE PARTNERED WITH FOUR TOP ATHLETES FROM GAA (GAELIC AMATEUR ASSOCIATION) FOOTBALL, HURLING AND CAMOGIE TO CREATE A CAMPAIGN THAT DEMONSTRATED THE ROLE DEEP HEAT PLAYED IN HELPING THEM MANAGE THEIR TRAINING REGIMES THROUGHOUT THEIR GUELING SEASONS.
LEE CHIN, WEXFORD
HURLING
NOELLE HEALY, DUBLIN
WOMENS GAELIC FOOTBALL
JULIA WHITE, CORK
CAMOGIE (WOMENS HURLING)
DAVID CLIFFORD, KERRY
MEN’S GAELIC FOOTBALL
SOCIAL CONTENT
WE SHARED GEOTARGETED VIDEO CONTENT VIA YOUTUBE, INSTAGRAM AND OOH SITES DURING THE ALL-IRELAND FINALS,
A TIME WHEN THE NATION’S EYES ARE FIRMLY FIXED ON THE SPORT’S KEY PLAYERS
CAMPAIGN RESULTS
REACH
TOTAL IMPACTS/
IMPRESSIONS
ACROSS SOCIAL, OOH
1.9M
CREATIVE STRATEGY / BRAND VI + TOV / CONTENT CREATION / VIDEO PRODUCTION /
INFLUENCER RECRUITMENT + MANAGEMENT