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MITRESTAR - Case Study


MITRESTAR

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MITRESTAR - Case Study


MITRESTAR

BRIEF

Help reintroduce the heritage football to millenials.

RESPONSE

We created Mitre Star, a carefully curated online hub of bitesize content
designed with the help of FourFourTwo, Powerleague, Football League and youtube influencers
to help grass roots footballers improve their game.

EFFECT

Over a 3 month period 9 million young people engaged with the hub and sales of Mitre
footballs increased by 43% during the campaign.
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Silver Communicator Award 2015  : Best Social Media

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MENTHOLATUM - Case Study


DEEP HEAT ROLL ON

MENTHOLATUM - Case Study


DEEP HEAT ROLL ON

BRIEF

Create awareness for Deep Heat’s new odourless roll on, Muscle Massage,
and shift brand perception amongst young active 25-44 females.

RESPONSE

We reached out to our network of influencers and invited them to a
product launch event at a top London gym and, as a part of an β€˜always-on' strategy,
we simultaneously launched @deepheat_roll_on,
an influencer curated magazine that brings together the best in food, fashion and fitness advice.

OUTCOME

Since its launch in Jan 2016 @deepheat_roll_on has gained over
4,000 followers and over 800,000 people have engaged with campaign
via the #rollonrelief hashtag.

 
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CITY + GUILDS - Case Study


RELEASE CLOUDS

CITY + GUILDS - Case Study


RELEASE CLOUDS

BRIEF

We were tasked with devising a campaign to help articulate City & Guilds
quarterly B2B product offering to the Further Education sector.

RESPONSE

We created Release Clouds; a campaign platform which used
abstract clouds as visual metaphors for their products and services.
Each season has its own distinctive cloud and is delivered four times a year through
City & Guilds owned channels (social / print / outdoor).

EFFECT

Since the campaign launched in 2014 B2B customer engagement
(handraisers) increased by 317%.


Gold Communicator Award 2015  :  Best Photography

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