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MITRESTAR - Case Study


MITRESTAR

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MITRESTAR - Case Study


MITRESTAR

BRIEF

Help reintroduce the heritage football to millenials.

RESPONSE

We created Mitre Star, a carefully curated online hub of bitesize content
designed with the help of FourFourTwo, Powerleague, Football League and youtube influencers
to help grass roots footballers improve their game.

EFFECT

Over a 3 month period 9 million young people engaged with the hub and sales of Mitre
footballs increased by 43% during the campaign.
 

Silver Communicator Award 2015  : Best Social Media

 

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MENTHOLATUM - MARATHON


#GOTHEDISTANCE

A communication platform created to drive awareness of Deep Heat and Deep Freeze amongst amateur and professional runners.

 

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MENTHOLATUM - MARATHON


#GOTHEDISTANCE

A communication platform created to drive awareness of Deep Heat and Deep Freeze amongst amateur and professional runners.

 

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BRIEF:

Create awareness of Deep Heat & Deep Freeze Rollerball Roll On Gel and drive usage among 25-44yr olds.
 

RESPONSE:

We created #GOTHEDISTANCE, a communication platform which ran across OOH media, social, digital, experiential and influencer channels in the run up to the London Marathon.

The campaign was designed to drive usage of it products with the running community through runspirational encouragement.
 

EFFECT:

The campaign reached 22 million people pre, during and post Marathon
 

AWARDS:

OTC Marketing Awards Best Campaign on a Small Budget

 
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MENTHOLATUM - Case Study


DEEP HEAT ROLL ON

MENTHOLATUM - Case Study


DEEP HEAT ROLL ON

BRIEF

Create awareness for Deep Heat’s new odourless roll on, Muscle Massage,
and shift brand perception amongst young active 25-44 females.

RESPONSE

We reached out to our network of influencers and invited them to a
product launch event at a top London gym and, as a part of an ‘always-on' strategy,
we simultaneously launched @deepheat_roll_on,
an influencer curated magazine that brings together the best in food, fashion and fitness advice.

OUTCOME

Since its launch in Jan 2016 @deepheat_roll_on has gained over
4,000 followers and over 800,000 people have engaged with campaign
via the #rollonrelief hashtag.

 
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CITY + GUILDS - Case Study


RELEASE CLOUDS

CITY + GUILDS - Case Study


RELEASE CLOUDS

BRIEF

We were tasked with devising a campaign to help articulate City & Guilds
quarterly B2B product offering to the Further Education sector.

RESPONSE

We created Release Clouds; a campaign platform which used
abstract clouds as visual metaphors for their products and services.
Each season has its own distinctive cloud and is delivered four times a year through
City & Guilds owned channels (social / print / outdoor).

EFFECT

Since the campaign launched in 2014 B2B customer engagement
(handraisers) increased by 317%.


Gold Communicator Award 2015  :  Best Photography