Introduce a new generation of grassroots Gaelic sports players in the
Republic of Ireland to Deep Heat and Deep Freeze.


With the help of the GAA (Gaelic Athletic Association), Irelands largest sporting association, we created #PÁIRCLIFE, a #culturefirst social campaign that featured top amateur gaelic sports players and brand messaging tapped into the heart of the nations favourite pastimes Gaelic football, Hurling and Camogie.


Launched during the weekend of the GAA All-Ireland finals,
the campaign scored big in its first week,
reaching over half million passionate gaelic sports fans
and grassroots players.