BRIEF

Help reintroduce the heritage football to millenials.

RESPONSE

We created Mitre Star, a carefully curated online hub of bitesize content
designed with the help of FourFourTwo, Powerleague, Football League and youtube influencers
to help grass roots footballers improve their game.

EFFECT

Over a 3 month period 9 million young people engaged with the hub and sales of Mitre
footballs increased by 43% during the campaign.
 

Silver Communicator Award 2015  : Best Social Media

 

INFLUENCER_FILMED.jpg