BRIEF:

Create awareness of Deep Heat & Deep Freeze Rollerball Roll On Gel and drive usage among 25-44yr olds.
 

RESPONSE:

We created #GOTHEDISTANCE, a communication platform which ran across OOH media, social, digital, experiential and influencer channels in the run up to the London Marathon.

Following the success of 2018, we wanted to grow the platform with #REPEATAFTERME - a digital video focusing on runners participating in London Marathon with the mantra of ‘Repeat After Me, This I Can Do”.

The campaign was designed to drive usage of it products with the running community through runspirational encouragement.
 

 
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