Drive brand awareness of Hada Labo Tokyo and product sales to two target demographics via social.


Our response was to create #GetTheGlow to help position Hada Labo Tokyo as the UK vanguard for J Beauty Skincare and the use of hyaluronic acid based products.

The campaign was designed to drive usage of it products within the beauty community by engaging with respected skincare and beauty experts, delivering educated and relevant content to our targeted audience.

Throughout the campaign we grew with organic social, paid media, working with beauty portals and beauty influencers.

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