Make a splash in the beauty and skincare space
with Hada Labo Tokyo's 1st UK drop.
Hada Labo Tokyo's a big deal; Japan's no. 1 skincare brand. But it wasn't in the UK (yet). We used online WOM to reach 18-35 year old women IRL – with the help of handpicked beauty mavens to spread the OMGs.
Hada Labo Tokyo's cult hydrating products are now a skincare staple
(their hero product, the super hydrator, sold out within 2 weeks of launch).