BRIEF:

Make a splash in the beauty and skincare space
with Hada Labo Tokyo's 1st UK drop.

RESPONSE:

Hada Labo Tokyo's a big deal; Japan's no. 1 skincare brand. But it wasn't in the UK (yet). We used online WOM to reach 18-35 year old women IRL – with the help of handpicked beauty mavens to spread the OMGs. 

RESULTS:

Hada Labo Tokyo's cult hydrating products are now a skincare staple (their hero product sold out within 2 weeks of launch). 

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