Build awareness and drive usage of Deep Heat Roll-on and Deep Freeze Glide-on
in the lead up to the 2019 London Marathon.
This. We can do. Stepping up our 2018 #GOTHEDISTANCE platform with a focus on mental strength, we asked race entrants to inspire fellow runners with their personal mantras using #REPEATAFTERME. OOH, experiential, digital and social media got the campaign up and running.
PBs aren't just for athletes.
Online reach increased by +309.5%
(750,812) and engagement +40.5% (28,523) vs. 2018.
OTC Marketing Awards - Best Campaign on a Small Budget 2019
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