Create awareness of Deep Heat & Deep Freeze Rollerball Roll On Gel and drive usage among 25-44yr olds.



We created #GOTHEDISTANCE, a communication platform to drive usage of Deep Heat / Deep Freeze within the running community through runspirational encouragement in the run up to the London Marathon.

The campaign ran across outdoor, social, digital, experiential and online influencer channels.



The campaign reached 22 million people pre, during and post marathon and was recognised by the OTC awards.

OTC Awards 2017  :  Best Campaign on a Small Budget