BRIEF

We were tasked with devising a campaign to help articulate City & Guilds
quarterly B2B product offering to the Further Education sector.

RESPONSE

We created Release Clouds; a campaign platform which used
abstract clouds as visual metaphors for their products and services.
Each season has its own distinctive cloud and is delivered four times a year through
City & Guilds owned channels (social / print / outdoor).

EFFECT

Since the campaign launched in 2014 B2B customer engagement
(handraisers) increased by 317%.


Gold Communicator Award 2015  :  Best Photography