BRIEF:

Help City & Guilds’ quarterly B2B product offering fly high in the Further Education sector.

RESPONSE:

We created Release Clouds: a campaign platform that used abstract clouds as visual metaphors for C&G products and services. Each season is marked by its own distinctive cloud. The campaign is delivered four times a year across City & Guilds channels – social, print, OOH.

EFFECT:

The sky's the limit. After launching in 2014, B2B customer engagement increased by 317%.


Gold Communicator Award 2015  :  Best Photography